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WHAT IS STRATUP

STRATUP is a first of its kind Multiplayer Role Playing Business Simulation Game. The game simulates a risk-free business environment with all its nuances such as organisational politics, strategic planning, budgeting and execution for players to experiment. Players assume the role of functional heads of an organisation to virtually grow their enterprise. Players plan, negotiate for resources, resolve conflicts, strategise against competitors, collaborate with peers and take decisions in a dynamic environment to grow their business.

While playing the game, players exhibit Critical Thinking, Problem Solving, Dynamic Decision Making and Goal Orientation Skills. These are tracked and measured by the game analytics engine.

HOW DO YOU PLAY IT

TEAM FORMATION

STRATUP simulates a manufacturing setup. Players of 6 form teams to don the role of heads of various departments. Players decide their role within the team and familiarise themselves with the goals, objectives and decisions that they need to take.

Eliminates Free Riding: All players’ equally participate in the game.

PLANNING AND STRATEGY

The team arrives at their strategic blue-print after considering market insights and existing resources. The in-built workflow of the game, enables players to plan their strategy in alignment with the strategy of other departments.

Budgeting: Departments compete for budgets with their peers, simulating a real business environment

DYNAMIC DECISION MAKING

Individuals take decisions based on their original plan and competitors moves. Players need to quickly respond to uncertainty in the Macro and Micro business environment, thereby demonstrating problem solving, critical thinking and decision making skills.

Skill Measurement: Evidences of various skills by the participants are tracked and measured to come up with complete profiles.

ANALYSIS

Players run the simulation for 5 gaming years. After every year, a report on the current market situation and their past performance is given for analysis. Based on the result, the teams alter their strategy to adapt to the current situation. The winning team is chosen based on balanced growth.

Instant Feedback: Real time feedback is provided to the team to alter their strategy

Modules Simulated in STRATUP

MARKETING
  • Product Configuration
  • Research and Development
  • Pricing Strategy
  • Marketing Communication
  • Distribution
  • Sales
  • Salesforce Management
  • Manage Department Politics
OPERATIONS
  • Production Planning
  • Supplier Management
  • Inventory Management
  • Capacity Planning and Management
  • Product Quality and Cost
  • Implementing Quality Programs
  • Manage Department Politics
HUMAN RESOURCES
  • Employee Recruitment
  • Employee Training
  • Implementing Welfare Programs
  • Manage Attritions
  • Promotions
  • Retrenchment
  • Manage Organisational Politics
  • 360 Degree Feedback
INTERNATIONAL BUSINESS
  • Analysis of International Markets
  • Decide on the Country of Choice
  • Decide Mode of Entry
  • Manage Culture Issues
  • Manage Department Politics
  • Manage Impact of Macro Economic Factors
INFORMATION TECHNOLOGY
  • Implement IT Programs
  • Vendor Management
  • Manage Department Politics
FINANCE
  • Raise Capital from Shareholders
  • Raise Capital from Banks
  • Raise Capital from Private Lenders
  • Raise Overdraft
  • Invest in Shares and FD
  • Budget Approval and appropriation
  • Manage Department Politics

How Are We Different

Gammersive - STRATUP combines the best of both worlds, immersive game mechanics and business simulation pedagogy.

Learner Centric Model - Complete autonomy in the hands of the learner to craft their tactical and strategic decisions.

Evidence-Centered Design - Proficiency and skills required by a manager are broken down to tasks and measured in the game.

Organisational Politics - Players need to handle various real-life scenarios impacting the organisational wellbeing and efficiency.

Cross Functional Alignment - As in any company, decisions taken by a department impact others. Players understand the implication of their decisions.

Eliminates Free Riding - The challenge of any group activity is to ascertain the contribution of an individual player. The game has well defined individual tasks which are tracked and measured.

Transformative Learning Experience

Learn Ahead

Practical exposure to real life corporate decision making and a risk-free environment to apply concepts learnt.

Future Ready

Participants quickly adapt to the corporate world and are better equipped to face challenges.

Dominant Skills

STRATUP’s analytical model helps players uncover their dominant skills.

Experiential Learning

A fun and engaging way to experiment with decisions and reason and reflect on the outcome.

Assurance of Learning

Learning outcomes are measured and pre- and post evaluation is administered.

ROI on Training

Incorporate newest technology to enable affective learning.

How You Can Leverage STRATUP

ACADEMIC INSTITUTIONS
    • Included as part of course work
    • Standalone Course
    • Research Platform
    • Management Development Programs
    • Faculty Development Programs
CORPORATES
    • Train your employees to be future ready
    • Assessment Centres
    • Management Recruitment
TO IMPART AND MEASURE
    • Dynamic Decision Making
    • Critical Thinking
    • Planning
    • Problem Solving
    • Critical Thinking
    • Financial Intelligence
    • Collaboration and Communication
    • Negotiation Skills

Need more details? Contact us

We are here to assist. Contact us by phone, email or via our Social Media channels.

44/1, G Block, 6th Main, Saharkarnagar, Bangalore - 560092, India

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